For Adidas, on the launch of the Adios Pro 4, I led the project as director and creative director, developing the core concept and writing the script, and I also handled the edit. Designed for social media, the film embraces a fast, energetic language—quick cuts and performance-driven pacing—while pushing for a more cinematic approach in atmosphere, point of view, and visual impact. From concept to final cut, the goal was to balance commercial clarity with film intention: turning a short-form piece into a tight narrative built through rhythm, precision, and momentum, supporting the launch and positioning the shoe as a high-performance tool. The film was created in collaboration with an influencer as the on-screen talent.