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Pink Poppy Flowers

film director 

creative director

post production

Client — Uninter
Agency — Opus Múltipla
Production Company — CASAzeroCINCO

Executive Producer — Cristiano Vaz
Director — Tiago Galan
Assistant Director — Daniel Weishof
Set / Floor (Platô) — Edu Fenix
Floor Assistant — Hélio Augusto
Director of Photography (DOP) — Vini Genaro
1st AC — Juliano Iskandar
2nd AC — João Drumond
Art Director / Production Designer — Amanda Hagemann
Art Assistant — Pedro Vendra
Art Assistant — Havly Son
Key Grip / Grip — Angelo Barros
Grip Assistant — Henrique Wicketek
Gaffer — Zé Caveira
Electric Assistant — Lucas Freitas
Casting Producer — Raquel Neves
Costume Designer — Giovane Reynard
Costume Assistant — Pedro Paes
Makeup & Hair — Pamela Frankiv
DIT / Data Wrangler (Logger) — Guilherme Dalamuta
Production Sound (Location Sound) — Diego Ribas
Remote Link — Diego Luiz
Transportation — Brunão
Catering — Tia Théa
Color Grading — Onda Finalização

In the Transform yourself campaign for Uninter, I directed a film designed to launch the new enrollment push with a direct, retail-driven pace and broad appeal. As a television spot, the work demanded clear narrative and execution choices: delivering a message that is fast, highly legible, and emotionally accessible to different audiences—while keeping the core idea strong from the first second to the last. The campaign achieved nationwide reach, airing on TV and circulating widely across Brazil, which raised the bar for clarity, tone, and consistency in the final finish. From set to post, my direction was guided by a simple goal: turning deadline urgency into an invitation—an ad that informs while positioning Uninter as a real entry point for people ready to move into a new phase.

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